Home Design Experts Meet The Growing Demand For Consumers Who Want To Purchase Designer Fabric And Fabric Products On The Internet

Southport, CT - As more and more consumers look to the Internet for products and advice for "do-it-yourself" home projects an area that has not been served well is designer fabrics and custom products. This is where the owners of the interior design company Fabricworkroom.com saw an opportunity to take their business to the Internet where shoppers can purchase from one of the largest designer fabric product catalogs on the web.

According Jacalyn Keehan Co-founder, "We were looking to expand our business and were constrained by geographic limitations of the traditional designer client relationship. Like most design companies, we use the Internet to showcase our products and services as sort of an extended "business card". It is not the type of business that you can easily convert to an e-commerce model."

Jacalyn continued, "Then we realized that there was a very sought after segment of our business that would fit with an e-commerce strategy. We thoroughly researched the market and it became clear to us that there is a strong market for the products we now offer on our new Internet site, the fabricworkroom.com. Our new initiative also fits well with our vast fabric catalog, solid manufacturing capability and unmatched end products at great prices."

Fabricworkroom.com caters to two primary consumer markets. There are a growing number of homeowners who are self-directed and have the confidence to put together their own room design. Fabricworkroom.com has thousands of fabrics from animal to floral to stripe including upholstery fabrics, for the self-directed. Customers can purchase fabric by the yard to make finished items on their own or the Fabric Workroom will fabricate the finished product including such things as bed coverings, accent pillows, table settings, shower curtains, etc from their extensive product line.

The second customer type is the person who wants an expert to design the room. In that case, the Fabric Workroom has pre-designed product ensembles where all the fabrics and trim coordinate and the finished product is delivered direct to the customer's door. To further help guide customers, there is a paint design center on the home page where customers can select their room wall paint color base and view a collection of coordinating fabrics.

Fabricworkroom.com stocks thousands of fabrics on the bolt. Each time a customer places an order, the fabric is cut off the bolt and the selected product is custom made to their specifications. There are no odd lots or seconds that are offered until the fabric is gone. All products are manufactured and generally shipped within 10 working days. Prices are very competitive with local retailers and there is always a selection of fabrics on sale. Shipping is free and everything comes with a satisfaction guarantee.

"There is a literal explosion of home improvement and makeover programs on television. People are realizing that they don't need to hire a remodeling contractor and take out a home equity loan to truly change the look of a room. Our site helps the customer who is looking to makeover a room with an updated paint color and splashes of fabric in the right places. Fabricworkroom.com fits well with that segment of the market. Visitors to our site can also sign up for our seven free room makeover tips that continue along that theme," said Jacalyn.

SOURCE: Fabricworkroom.com