Pantone's flagship product, the PANTONE MATCHING SYSTEM®, was originally conceived for the graphic arts and has become the worldwide standard language for accurate color communication and reproduction. After many years of acceptance and use, Pantone recognized the need for color communication systems in other markets, such as textiles and apparel design and home furnishings.
Pantone continues to develop color communication tools for a variety of industries and aggressively adopts new digital technology in addressing the color needs of design and production professionals.