News | March 7, 2000

Andrew Traub Joins FigLeaves Board of Directors

Andrew Traub Joins FigLeaves Board of Directors
FigLeaves, a leading retailer for upscale essential wear apparel (underwear, socks, bras, hosiery, undershirts, sleepwear, and loungewear), announced the addition of Andrew Traub to its Board of Directors.

Mr. Traub currently serves as Vice President of Marvin Traub Associates, a consulting firm founded by the former chairman of Bloomingdales. The firm's client list consists of numerous well-known designers, apparel brands, developers and Internet companies including Polo/ Ralph Lauren, Johnnie Walker, Nautica, Lanvin, Prime Retail and iBeauty.

"FigLeaves has the right vision, management team, and retail expertise necessary to rise above the noise and succeed in this space," said Mr. Traub. "As a member of the Board of Directors, I am committed to helping the team define and implement creative marketing strategies that will continue to make FigLeaves a distinctive online and offline retailer."

From 1978 to 1992, Mr. Traub worked for Macy's, serving in numerous positions including Vice President. He also served as President and COO of Block Industries, a well-known sportswear apparel firm. Mr. Traub received both his BA and MBA from Harvard University.

"Andrew Traub is a retail executive with vision and passion - both of these attributes are critical to the success of FigLeaves," said Ari Straus, founder and CEO of FigLeaves. "Andrew has already initiated several strategic relationships for the company and has also been highly involved with our multi-channel retail strategy."

Edited by Anndrea Vorobej