News | July 4, 2018

Birla Cellulose Partners Ankur Textiles For Liva Fabrics

Birla Cellulose has partnered with Ankur Textiles, women’s wear division of Arvind Limited, to launch a wide range of Liva fabrics with 100 per cent modal and 100 per cent viscose blends for womenswear. This multi-fibre fabric is an alternate to the traditional fabric for new age Indian women who deserve high position as well as comfort in her apparel needs.

Liva range of fabrics is introduced under Ankur Textile fabric brands - Zoya, Blossom and Glam & Glory. This range has been carefully crafted to meet the requirement of western and ethnic womenswear.

"The launch of this collection marks our expansion into multi-fibre fabrics as a fashionable alternative to cotton. Our expertise in textile fabrics, combined with the use of technology, has enabled us to develop fabrics that offer both styles with comfort for consumers. Our in-house design team will continue to introduce more such trendy collections in future to delight our customers," Brijesh Bhati, CEO, Ankur Textiles, said.

"Collaborating with likeminded brands is part of our business strategy and we are happy to partner with Ankur Textiles. This association allows us to reach millions of women through their wide range of distribution with an assurance of high quality fabrics which are nature based and fluid. This is just the beginning; we are looking forward to a long term collaboration with Ankur Textile," Manohar Samuel, president – marketing, Birla Cellulose, said.

These fabrics will be available across retail points throughout the country in a range of colours, textures and prints. This will enable not just the retail consumers but boutique owners, designers, small retailers to access Liva’s fluid fabric to create their own fluid designers. (RR)

SOURCE: Birla Cellulose