Coloreel has now secured distribution in Europe through leading distributors of industrial embroidery machines and textile printers. The distributors will be responsible for sales, service and installation to all customers.
Coloreel has taken the first step in building a global distributors network, starting with Europe. Leading distributors in key markets for the embroidery industry have signed on to become the foundation of the network. With a well-structured maintenance organization, the distributors will be in charge of sales, installation and service in respective markets.
The Coloreel technology enables high-quality instant coloring of textile thread while it is in the textile production. The first product to be launched based on this technology is a groundbreaking thread coloring unit that works with any existing industrial embroidery machine. By instantly coloring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colors.
Because of the huge market potential and the clear trend in personalization, Coloreel will launch their product in Europe first. Most markets have joined Coloreels distribution network so far and more will join.
The next step is to extend the dialogue to potential distributors outside Europe. The goal is to expand the distribution network worldwide so that everyone can benefit from being able to use one thread with unlimited colors.
The product launch of the Coloreel unit will take place at the high-tech fashion fair Avantex in Paris, 17-20th September. At stand Z428, the customers will be able to meet with both Coloreel and the European distributors.
For more information, visit www.coloreel.com.