Concept III Textiles Chooses TEXbase Marketing Manager

Concept III Using TEXbase Marketing Manager to Maintain Personal Connection with Customers and Increase Speed to Market

Bozeman, MT — Established in 1983, Concept III Textiles, a world-wide resource for the development, sourcing and production of textiles and textile-based finished apparel products, has built a reputation for leading edge technology and comprehensive customer service. Concept III has implemented TEXbase Marketing Manager to strengthen its tradition of bringing innovation to the marketplace and to make it easier for its customers to build successful products.

With the integration of TEXbase Marketing Manager, Concept III will provide its geographically dispersed clients with access to its fabric library in real-time, via the Internet. This online resource will enable customers to search for fabrics by construction, fiber, weight and technical features. Customers can create their own swatch books that contain images and in-depth fabric specifications allowing for clear and concise communication with other team members and supply chain partners.

Concept III company President, David Parkes: "TEXbase Marketing Manager is instrumental in meeting our need to increase speed to market and maintain personal connection with our customers. Working with TEXbase has been an exceptional experience - the team implemented their online marketing solution on time and within budget while completely reengineering our company's web site. TEXbase went out of their way to make the transition a very positive experience."

TEXbase Marketing Manager enables companies throughout the supply chain to capture mind share and increase market share. This exclusive, online service provides companies with an internal tool used to manage customer and product data while dynamically integrating with a secure, self-service portal where customers can access information from the company's website. With the Marketing Manager Solution, companies are able to accelerate speed to market while helping to preserve brand integrity and build brand equity.

TEXbase President, Joe Walkuski: "By using Marketing Manager, Concept III will be able to affect its bottom line with an increase in revenue and a reduction in data management costs. It's a robust solution that can meet the needs of virtually any business competing in today's textile industry."

SOURCE: TEXbase