Dickies Launches Its Visibility Workwear Apparel Line

Fort Worth, TX - Williamson-Dickie Mfg. Co., the workwear brand, announces the launch of high visibility and enhanced visibility workwear marking the company's high visibility apparel line. Dickies® created the product so that workers in high volume traffic and heavy equipment jobs can be seen in a variety of conditions.

The product line will offer full line of high and enhanced visibility apparel of any national brand, including American National Standard for High-Visibility Safety Apparel (ANSI) 107 – 2004 and non-ANSI certified clothing. Many of these garments have been made with 3M™ Scotchlite™ Reflective Material, which is recognized as the high performance retro-flective material to enhance visibility in low-light and nighttime conditions, according to the company. Dickies is launching its high and enhanced visibility apparel at the 2006 National Safety Congress & Expo in San Diego.

"Dickies was founded as a workwear company and we have stayed true to our roots by focusing product design around the needs and preferences of workers," said Jon Ragsdale, vice president of marketing and business development for Dickies. "Visibility is one of the top priorities for workers in variety of jobs and environments ranging from high volume traffic to heavy equipment. Government guidelines on protective clothing continues to advance so it was a natural progression for Dickies to create a high and enhanced visibility line because of our focus on workwear and commitment to the everyday, blue collar worker."

Dickies high visibility line offers a wide selection of orange and yellow workwear, knits and outerwear ranging from T-shirts to fleece hooded jackets, vests, short and long sleeve work shirts, work pants and coveralls. All high visibility products are ANSI certified and include classes 1, 2, 3 and E. The enhanced visibility line includes short and long sleeve work shirts, bib overalls, coveralls and work pants. The garments feature in-demand details such as multi-use pockets, stain-release finishes, moisture-wicking fabric and a generous fit. All ANSI-certified clothing products feature the 3M™ Scotchlite™ Reflective Material. The high and enhanced visibility apparel line will be sold through multiple retail distribution channels.

SOURCE: Williamson-Dickie Mfg. Co.