The new Processing Market Team will develop specific market expertise, establish key customer relationships, and interface with field representatives more directly. Above all, they will help sell the entire Eriez products lines individually or as part of a complete system to their assigned markets and customers.
"Our new selling strategy positions Eriez' complete line of equipment to every customer contact," said Kaveney, "From the upgrading of raw materials with Eriez magnetic separators and metal detectors to the vibratory feeders needed for material feeding, we have a wide variety of innovative designs and products available, and the new market group orientation allows us to serve customer needs with our quiver full of arrows."
The announcement is part of a company-wide reorganization plan to move Eriez from a product-focused selling strategy to a market-focused approach. According to Shuttleworth, this new strategy will enable the company to operate with greater efficiency and serve its customers more effectively.