News | January 24, 2017

Hiromi Asai Men's Collection, All Made By Kimono Textiles, Debuts In New York

HIROMI ASAI launches men's collection, made by Japanese high-end Kimono textiles, and presents it at the show room in New York during the upcoming New York Fashion Weeks

New York /PRNewswire/ - Hiromi Asai, who appeared at 2016 F/W New York Fashion Week, debuted her menswear collection, named Blue, at Pitti Imagine Uomo 91 in Florence, Italy in early January, 2017. Now, the HIROMI ASAI menswear collection debuts at the Show Room in Manhattan, New York, from January 25 to February 18, during the upcoming men's and women's New York Fashion Weeks. The HIROMI ASAI menswear collection includes shirts, coats, ties, jackets, casual jackets, trousers, and bespoke and fits for casual and business settings. (http://www.hiromiasainy.com).

The key pieces of her collection are marine blue suits, Nishijin-ori brocade jackets, bomber jacket with dragon motif, outerwear with lining of the wind and thunder gods and neckties with selected Japanese print motifs.

Ms. Asai said, "I always hope to reverse the declining trend of kimono industry in Japan and bring the collection made by Kimono textiles to its rightful forefront in fashion. Though many female designers have not focused on men's collection, I decided to use kimono textiles for men's collection and try to integrate the textiles with exquisite quality into sophisticated men's fashion."

One of HIROMI ASAI's highlights is a marine blue silk suit with the deep color not able to be acquired without a traditional Japanese hand dying technique for Kimono manufacturing. The collection also features several jackets made by Nishijin-ori brocade, with textiles that include gold and/or silver thread. HIROMI ASAI's unique bomber jackets features a traditional Japanese dragon motif. The bold Dragon motif is precisely embroidered by the Nuitori lacing technique.

"HIROMI ASAI collection has very unique and attractive design with the most splendid fabrics I have ever seen," one of the visitors at the recent Pitti Uomo said. All of the HIROMI ASAI textiles are woven and dyed using historical Japanese handmade kimono manufacturing techniques all over Japan. During the exhibition period, some of craftsmen will come from Japan and visit the HIROMI ASAI show room in New York for hearing the response from New Yorkers.

"I am excited to show HIROMI ASAI men's collection in New York. This is the first challenge to entirely feature kimono textiles for men's collection," said Ms. Asai. "I hope many press and buyers attending to the upcoming New York Fashion Week visit our show room and enjoy the very high quality of our products as well as sophisticated designs."

Detailed Information
Show Room: HIROMI ASAI (Appointment required, contact to info@hiromiasainy.com) Location: Townhouse in Midtown East, New York
Duration: January 25- February 17, 2017

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About Hiromi Asai
Hiromi Asai is a New York-based fashion designer and kimono stylist. Hiromi creatively designs exclusive styles all made by Japanese high-end Kimono textiles.

The Kimono was originally a Japanese garment with many unique features: form, motif, design, fabrics, and accessories. It has a long history — more than 1,000 years — in Japan, yet in its native country the art of kimono creation is on the verge of crisis. Reduction of the kimono market, aging of craftsmen, and lack of their successors are slowly fading the once vibrant art. Hiromi hopes to reverse the trend and bring her collection all made by Kimono textiles to its rightful forefront in fashion.

Hiromi Asai first developed women's fashion made by Kimono textiles, presented Hiromi Asai collection at 2016 F/W New York Fashion Week. Now Hiromi Asai expands her collection to men's wear. Hiromi Asai provides her clients outfits of the highest quality.

SOURCE: HIROMI ASAI - Mode & Classic LLC

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