News | March 4, 2008

Hirsch International Signs Agreement With Kornit Digital To Distribute ''Direct-On-Garment'' Printers

Hauppauge, NY - Hirsch International Corp., the leading provider of apparel decorating equipment including Tajima embroidery machines, MHM screen printing machines, Seit laser bridge machines, and Pulse digitizing software, has entered into an agreement with Kornit Digital Ltd., Magshimin, Israel, to distribute its line of digital "direct-on-garment" printers.

Under the terms of the agreement, Hirsch will serve as Kornit's exclusive service and support representative for Kornit's line of machines, ink, and certain other products in Indiana, Ohio, West Virginia, Arizona, Colorado, Washington, Oregon, Utah, Montana, Idaho, New Mexico, Mississippi, and Louisiana. In addition, Hirsch will have the non-exclusive right to market and sell machines in the remaining thirty-seven states. The initial agreement is for a one-year contract, which automatically renews unless either party terminates the agreement.

Kornit is a dynamic, leading-edge company that develops, manufactures, and markets state-of-the-art solutions for the garment and apparel printing industry, including its line of high-speed digital inkjet printing machines, known to be the first digital industrial machines that print direct-on-garment. Hirsch will distribute several of Kornit's products, including the 931DS, 932NDS, and 933 printers, which are all high production, industrial digital machines capable of printing on both light and dark garments. In addition, Hirsch will distribute Kornit inks and accessories for Kornit printers.

"Kornit's digital printers present a perfect complement to our existing lines of equipment," says Paul Gallagher, President and CEO of Hirsch International. "With this agreement now in place, over the next several months we will be laying the foundation to prepare for delivering the printers to market."

"We expect that our newly expanded portfolio will enable us to further penetrate the decorated apparel market both by adding new customers and through potential cross-marketing opportunities with our existing customers. Kornit provides the perfect product to help transition the decorated apparel marketplace from analog to digital printing processes to take advantage today's trends in personalization and mass customization. We remain committed to pursuing opportunities and forging relationships, such as this one, that augment Hirsch's role in the market, reputation for highest quality products with superior sales and support teams, improve our sales, and ultimately serve to build shareholder value."

SOURCE: Hirsch International Corp.