News | February 17, 2000 Announces New Hires, the lingerie and intimate apparel e-tailer, announced the appointment of Jeananne Paul to the position of Vice President, Marketing.

Paul brings over twenty years of marketing experience working for a host of major apparel companies including Nike, K2 Corporation, Neiman-Marcus, and Sun Sportswear. Paul comes to directly from her role as Marketing and Merchandising Director for Fruit of the Loom, USA, where Paul worked as brand manager and creator of Fruit of the Loom's Gitano product line.

"Jeananne brings an unsurpassed breadth and depth of apparel marketing experience to our company," said President Nonie Grounds. "Her pioneering spirit drew Jeananne to And that same spirit will help us build and maintain a world-class brand of intimate apparel." As a leader in marketing for major apparel corporations, Paul's focus is on establishing and their soon-to-launch in-house line of Sensuence bras as the premier lingerie and intimate apparel brand.

" has already established itself as a leader in online lingerie sales by combining a variety of brands with superlative customer service and one of the best e-commerce sites I've seen in terms of speed, navigation, and general shopping experience. has the technology, talent, and vision to be the leading lingerie and intimate apparel brand regardless of whether clicks-and-mortar or bricks-and-mortar," said Paul.

In a related story, also announced the hiring of Mark Breland as Director of Technology. Breland is responsible for the development and deployment of all mission-critical technology solutions, particularly as they differentiate the e-commerce online presence. Breland joins directly from his position as Director of Software Development at Integrated Concepts, Inc.

Edited by Anndrea Vorobej