Large-Format Digital Fabric Print Services Introduced
New York - To decrease the time to market for the unveiling of its 2006 fashion lineup, executives and designers at HighRoller Fashions are teaming up with First2Print for its digital fabric printing services. For it's latest ace, First2Print printed HighRoller Fashions' hottest 2006 lifestyle and gambling-theme shirt designs on silk in just a matter of days—a fraction of the time it would normally take for a fabric manufacturer to get samples ready for showrooms, sales development, and photo shoots.
There is no rolling the dice here. To ensure a crisp design with a great hand, First2Print combined uniquely pre-treated silk fabric with state-of-the-art large-format color printers, customized software, and specially formulated inks to make HighRoller Fashions' gambling-theme camp shirts look and feel like a million bucks. Unlike traditional mills, which have a minimum yardage requirement and a long turnaround time, First2Print is able to deliver customized yardage in a week. The final goods are large-format, digitally-printed prototypes which are dye-based, non-washable fabrications—ideal for showroom and retail sales development.
"At HighRoller Fashions, we're all about the luxury lifestyle and those aspiring to the best in life," said Brian Smith, CEO of HighRoller Fashions. "For our camp shirts, we design copyrighted, hand-drawn artistic prints for high quality silks and cottons. With First2Print's textile print services, we get beautiful, crisp, clear fabrics in less than a week. That gives us a competitive edge. Otherwise, this sampling process would take 30 to 45 days or longer."
"HighRoller Fashions has a beautiful collection of gambling camp shirts, and we worked diligently to get them good quality fabric samples with the right colors and clear graphics, very fast," emphasized Danielle Locastro, director of operations at First2Print. "Though we printed on their silks for this particular apparel line, First2Print also has a fabric selection spanning from cottons to nylons that match today's hottest textile designs for apparel, interior design, and novelty print fabrics."
Facing increasing pricing pressures from global competition, the need to keep inventories low, and the demand to bring the newest prints to market faster than ever, today's creators of fashion, home furnishings and surface designs are looking at large format, digital textile and fabric printing services for a competitive edge. Digital fabric print services can be that advantage.
SOURCE: First2Print