News | December 8, 2017

Lenzing AG And DL1961 Announce The Next Generation In Denim

The companies have partnered to create a new premium, sustainable denim blend

New York (PRWEB) - DL1961 and Lenzing AG announce another innovative partnership to make DL1961 denim even more sustainable. Using Lenzing’s Refibra™ branded lyocell fibers, DL1961 will create a new denim blend that utilizes renewable wood sources and employs a supplementary proportion of recycled cotton scraps to create a garment that is sustainable, innovative, but still retains the premium quality, feel and fit.

With sharing the same value on sustainability, DL1961 is one the first partners of Lenzing to use Refibra™ fibers in its Denim collection launching for Pre-Fall 2018. This is not the first time DL1961 and Lenzing have partnered to make a highly efficient garment. DL1961 has been using Lenzing’s TENCEL® lyocell fibers in their denim since 2012 and has achieved great success in both the industry and with customers as a result.

Refibra™ fibers, the new generation of TENCEL™ branded lyocell fibers, are made from wood pulp that contains a supplementary proportion of cotton scraps from cutting operations. Lenzing is the first manufacturer to offer cellulosic fibers featuring recycled material on a commercial scale and is a pioneer with this technology. Reducing the need to extract additional raw materials from nature lowers the impact on natural resources. Thus Refibra™ fibers have initiated an important step towards circular economy for textiles by re-using a certain proportion of cotton scraps. What’s groundbreaking about Refibra™ fibers is that it combines both advantages - the recycling of cotton scraps and an innovative sustainable production process.

In a world where climate change awareness and sustainability are instrumental to ensuring we don’t deplete our earth and its resources, it is our responsibility to keep innovating and creating innovative fibers like Refibra™ that besides wood pulp also employs a supplementary proportion of existing materials to create better, more sustainable products of the future.

According to CEO of DL1961, Maliha Ahmed, “It is our responsibility as a company and as leaders in the denim industry to make sure we are always in pursuit of better processes and materials that reduce our environmental footprint all while providing our customer with newer more technologically advanced denim season after season. Partners like Lenzing make our dream of creating the most efficient, high quality denim on earth a reality.”

“Denim apparel has a high impact on the environment and consumers are seeking alternatives with the environment in mind. Lenzing is offering a viable solution with Refibra™ branded lyocell fibers to provide innovation with reduced environmental impact,” says Tricia Carey, Director of Global Business Development for denim at Lenzing. “We are pleased to partner with such a premiere denim brand, DL1961 to bring Refibra™ fibers to denim consumers. Denim is not just about fit and style, it is also about sustainability.”

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About DL1961
DL1961 is a New York City-based premium denim brand that specializes in high performance, sustainably manufactured denim for men, women and kids. Since launching in 2008, DL1961 has become a global leader in denim innovation, fusing technology with fashion in pursuit of better. The brand is known for its super sculpting, high recovery and high retention jeans that never bag, sag or lose their shape. DL1961 is available online at and in over 1800 top stores worldwide

The Lenzing Group
The Lenzing Group is a world market leader headquartered in Austria, which operates production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving wood pulp to standard and specialty cellulose fibers.

Lenzing’s quality and innovative strength set global standards for cellulose fibers. With 79 years of experience in fiber production, the Lenzing Group is the only company in the world which is able to produce significant volumes of all three cellulose fiber generations – from the classic Lenzing Viscose® branded fibers to the Lenzing Modal® branded fibers and the TENCEL® lyocell fibers. In 2016 Lenzing introduced the Refibra™ branded recycling fiber, a product innovation based on recycled cotton scraps.

The Lenzing Group’s success is based on consistent customer orientation combined with innovation, technology and quality leadership. Lenzing is committed to the principles of sustainable management with very high environmental standards and can underscore this commitment with numerous international sustainability certifications for its business processes as the most sustainable company in the sector. In addition to fibers, which form the core business, the Lenzing Group is also active to a lesser extent in the fields of engineering and plant construction.


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