News | July 18, 2000

London Fog Apparel Manufacturer Chooses Global PR Firm

The Seattle office of Edelman Public Relations Worldwide has been selected by London Fog as its public relations agency of record.

Effective immediately, Edelman's consumer marketing and branding teams will begin the development and execution of public relations programs aimed at assisting London Fog in the positioning of its brand.

London Fog Industries designs, develops and markets quality outerwear and rainwear under its own brands, London Fog, Towne, Pacific Trail and Black Dot, and under licensed brands Dockersand Levi's.

London Fog and Edelman will work together to create and execute communications programs that address the company's present business, and create the environment for future growth

London Fog, a division of London Fog Industries, began as Londontown Manufacturing Co. in 1922, and remains a premier designer, marketer and distributor of quality dress and casual outerwear, rainwear and accessories.

Edited by Anndrea Vorobej