Patagonia & HeiQ Launches Next Generation Mine-Based Technology For Odor Control Of Textiles Developed Jointly

Zurich / PRNewswire / - HeiQ and Patagonia take their long-standing research collaboration to the next level and announce the launch of a jointly developed technology for odor control for textiles, HeiQ Fresh MNT - a textile technology based on renewable mint oil to control poor odor development on textiles.

The long-term research collaboration between Patagonia and HeiQ has resulted in yet another innovative solution to a problem that affects many textiles - bad smell. Inspired by Patagonia's determination to continually improve the chemistry used in all their products, the two pioneers announce the launch of HeiQ Fresh MNT, the next generation of sustainable odor control based on essential mint oil that comes from a renewable and sustainable source.

Patagonia's and HeiQ's similar environmental and societal philosophy was the reason why the two brands began an intensive research collaboration since 2015. Patagonia provides the ideas and establishes the principles, while HeiQ uses its expertise in specialty chemicals formulation and application to textiles to create surface treatments that surpass the market. durability and functionality.

Sustainable odor management at the next level
HeiQ Fresh MNT is the latest addition to the HeiQ Fresh family of sustainable odor management technologies and complements the company's mineral-based HeiQ Fresh HAX and bio-based HeiQ Fresh FFL. HeiQ Fresh MNT uses a renewable and responsibly acquired mint oil-based textile technology to control the development of bad odors on textiles, which gives fabrics a long-lasting odor control that makes the garments smell fresh and the wearers feel clean and comfortable all day. Based on the test method ISO17299-3A with isovaleric acid, treated synthetic fibers have more than doubled the effectiveness of odor control compared to current industry standards.

Carlo Centonze co-founder and CEO of HeiQ,, says: "Our partnership with Patagonia has always been productive, as they constantly strain our innovative capabilities. It is therefore no surprise that we discovered the powerful properties of mint as an active ingredient in our next generation odor control technology HeiQ Fresh MNT is another confirmation of our commitment to improving people's lives with sustainable innovations.With odor control you need to wash less, which saves water, detergent, energy, microfiber and extends the life of garments.Now we can all look forward towards a fresher society with natural, reliable and sustainable odor control. "

Patagonia as first player
Patagonia, a development partner, is the first to use the technology and will begin upgrading its products in the near future.

Laura Hoch , materials innovation engineer at Patagonia, says: "HeiQ is a valuable innovation partner and we are really enthusiastic about this technology. HeiQ Fresh MNT not only keeps the garments fresh in a sustainable way, but also works better than what we currently use. We has tested this technology and prepared the supply chain to bring HeiQ Fresh MNT products to market as quickly as possible. "

About HeiQ
HeiQ (LSE: HEIQ) is a Swiss IP innovator and an established global brand in materials and textile innovation. Heiq was founded in 2005 as a spin-off from the Swiss Federal Institute of Technology in Zurich (ETH) and has been listed on the London Stock Exchange since 2020. Heiq is focused on improving the lives of billions of people worldwide by adding hygiene, comfort, protection and durability for the products we use every day. HeiQ has strong intellectual property rights that are at the forefront of global technology. HeiQ operates in several different markets: textiles, carpets, antimicrobial plastics, conductive coatings, medical devices, probiotic household cleaners, personal care and hospital hygiene. HeiQ has created some of the most effective,

HeiQ is a reliable innovation partner for over 300 global brands and has an extensive R&D pipeline. The company has won several awards, e.g. the Swiss Technology Prize and the Swiss Environment Prize, and has gained a strong reputation for the ESG effects and sustainable effects of its innovations in later stages. HeiQ investigates new solutions for partners, delivers scaled production from its facilities around the world and helps partners with market introduction - with the goal of going from lab to consumer within a few months. www.heiq.com

Om Patagonia
Patagonia is a certified for-profit company based in Ventura, California, which is internationally recognized for its product quality and environmental activism. Patagonia has so far contributed more than $ 145 million in grants and in-kind donations to grassroots organizations working to protect humans and the planet.