People's Liberation Signs New Distribution Agreement For The William Rast Brand In The Benelux Region

Los Angeles - People's Liberation, Inc., the designer of high-end casual apparel under the brand names People's Liberation and William Rast recently announced it has signed an exclusive 2-year distribution agreement with Fashion Deal BVBA for the distribution of all William Rast-branded men's and women's denim, knit and woven apparel in Belgium, the Netherlands and Luxembourg.

Fashion Deal BVBA is an exclusive importer and distributor of brand name clothing and shoes in the Benelux Region of Europe. Included in Fashion Deal's impressive list of brands it represents are Juicy Couture, Trovata, Kenzo, Martin Margiela, See by Chloe and Biya. Fashion Deal will commence marketing of the William Rast apparel line with its spring/summer 2008 collection.

"We are very pleased to have partnered with Fashion Deal BVBA in support of our continued international expansion effort," said People's Liberation, Inc. Chief Executive Officer Colin Dyne. "Fashion Deal BVBA brings the William Rast brand to a new, previously untapped market for us. We will continue to actively seek additional distributor partners in order to increase our reach for both of our brands on a global scale."

SOURCE: People's Liberation, Inc.