Perry Ellis And Hart Schaffner Marx Introduce Menswear Suits With Nano-Tex's Resist Spills Fabric Treatment
Emeryville, CA - Nano-Tex, a fabric innovation company providing nanotechnology-based textile enhancements to the apparel and commercial and residential interiors markets, announced recently that Perry Ellis, which is licensed to Hartmarx Corporation, and Hart Schaffner Marx have incorporated Nano-Tex's Resist Spills fabric treatment into their fall line of men's suits and separates. Nano-Tex plans to add additional menswear suit brands to its portfolio of designers by the end of the year.
The entire apparel category has made a dramatic shift in the last five years. Previously associated with casual clothing and activewear, performance technology has moved into every area where consumers use fabric in their everyday lives. Incorporating Nano-Tex Resist Spills fabric treatment into men's designer suits demonstrates that style and function do coexist. It puts performance technology to work in a garment men rely on to help them look their best. According to Nano-Tex, their enhanced textiles allow designers to utilize the latest technology to incorporate superior performance characteristics into fashion at a time when designers and consumers want more, in terms of style, function and durability, from clothing. Transparent to the eye and indistinguishable to the touch, Nano-Tex's Resist Spills fabric treatment delivers the market's highest level of stain repellency and durability to protect fabrics from everyday spills and stains without compromising the integrity of the design or look and feel of the garment. The suits are made of 100% wool. The Hart Schaffner Marx suits with Nano-Tex's Resist Spills fabric treatment are part of the company's 'Traveler' line currently sold at Nordstrom stores. The suits, made of 100% worsted wool, are available in two styles.
Nano-Tex utilizes nanotechnology to: 1) design molecules with specific performance attributes; 2) engineer the molecules to assemble on the surface of textile fibers with extreme precision, and 3) ensure that they permanently attach to the fibers through patented binding technology. Additional Nano-Tex treatments include Coolest Comfort, moisture wicking enhancement for synthetics and wrinkle-free cotton; Resists Static, a permanent anti-static fabric enhancement; and Repels & Releases, a stain resistant and stain release fabric enhancement.
SOURCE: Nano-Tex's