Home Textile Industry Company Locks In First Non-Apparel Exclusivity Deal with Top University
Roslyn, NY /PRNewswire/ - The Northwest Company, the leader in the home textile industry and the number one throw manufacturer in the United States, today officially announces a multi-year agreement with The Ohio State University kicking off in mid-2018. This non-apparel five-year agreement gives The Northwest Company the exclusive rights to manufacture and distribute Ohio State University Buckeyes products, including throws, blankets, full bedding and bath products.
"We are thrilled to be able to expand product offerings for the dedicated Buckeye fans," stated Ross Auerbach, president of The Northwest Company. "It's an honor and great stepping stone for our company to kick off a new era of exclusivity for the Ohio State brand. We look forward to these next five years."
The Northwest Company will offer a variety of exclusive Ohio State University products beginning in July of 2018. The products will be sold in OSU campus stores, leading and independent retailers and ecommerce platforms nationwide, as well as on www.thenorthwest.com.
"This non-apparel exclusive is a natural extension from the master apparel agreement that preceded it in the ever-evolving world of Ohio State licensed product," said Rick Van Brimmer, assistant vice president of business advancement, who oversees Trademark and Licensing Services for The Ohio State University. "Perhaps more noteworthy are the unique internship opportunities we have secured for our students as part of this relationship."
The Ohio State University Licensing Program
Established in 1982, The Ohio State University has an independent licensing program that regulates, promotes and protects the use of the university's name and identifying marks, both on and off campus. The name, seal and identifying marks of The Ohio State University denote a tradition of growth and excellence, combined with an unending school spirit. Ohio State has one of the largest alumni associations and single-campus enrollments in the nation. The Ohio State University has registered its marks since 1974 and are among the most popular collegiate emblems nationwide. Read more about the Ohio State licensing program.
The Northwest Company
The Northwest Company is recognized as a leader in the home textile industry and the number one throw manufacturer in the United States. The Northwest is a marketing-driven company producing innovative and exciting products for the most widely recognized brands in sports and entertainment. In addition, Northwest carries a complete line of original designs and their products are available in all areas of trade. For over thirty years, The Northwest's reputation for quality and commitment to its retail and consumer partners has been without equal. Please visit www.thenorthwest.com for more information.
SOURCE: The Northwest CompanyCopyright 2017 PR Newswire. All Rights Reserved