True Religion Apparel Adds To Expanding Branded Store Base

Los Angeles, CA -True Religion Apparel, Inc. recently announced the signing of a lease agreement to open a branded store in the premier shopping destination Lenox Square in Atlanta, GA. Located in the prestigious Buckhead district, the Lenox Square shopping center resides in, believed to be one of America's top 10 most affluent communities, known to residents and visitors alike as the Southeast destination for world-class shopping and fine dining. According to the company sources the mall, which measures just under 1.5M square feet of total leasing space, is owned and managed by Simon Property Group, Inc..

The planned 1,214-square-foot True Religion store is scheduled to open in the fall of 2007 and will carry the entire True Religion line of apparel, including Men's, Women's, and Kid's denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, as well as sportswear, including knits, wovens, loungewear and outerwear, adds the company. Some of the 250 upscale, specialty store neighbors include Burberry, Cartier, Coach, David Yurman, Diesel, Louis Vuitton, Hermes, Nicole Miller, Polo Ralph Lauren, Salvatore Ferragamo and St. John, as well as anchor stores Neiman Marcus and Bloomingdale's.

According to Michael Buckley, president of True Religion Apparel, Inc., Lenox Square lies directly off of Georgia State Highway 400, one of the most important north-south routes in Atlanta that connects downtown Atlanta with Buckhead and affluent suburbs to the north. "This mall has operated for almost 50 years as a popular mainstay for Buckhead residents," he said. "We look forward to opening our store next fall, in tandem with the renovations currently underway to better align Lenox Square with the discerning tastes of its fashion-forward patrons."

"We love the ‘think big' attitude of both Lenox Square and Atlanta and are thrilled to make our first appearance in Georgia, and second in the Southeast, with this luxury retail complex," said Jeff Lubell, chairman and chief executive officer. "Expanding our store base is one of the most highly visible vehicles for growth in our strategy to become a premium global lifestyle brand, and this brings to eight the number of True Religion stores targeted to open by the end of 2007."

SOURCE: True Religion Apparel, Inc.