Weaving Trust Into Recycled Cotton: New Focus Textiles And Haelixa Deliver Verified Traceability

Transparency Is the Future of Fashion
At New Focus Textiles, we know our industry faces a growing pressure for transparency backed by traceability. That’s why we’ve partnered with Haelixa, a company producing scientifically-backed, DNA-based technology for fiber traceability. Haelixa’s strong research experience, compliance, and brand partnerships establish they are a reliable and trustworthy partner to track our GRS-certified recycled cotton fibers through the supply chain.

Our recycled cotton fibers are produced from our Textile-to-Textile | T2T pre-consumer fabric recycling process in our mechanical recycling facility. Fibers are then spun and woven for bulk fabric production for fashion brands. This is a traceability solution for recycled cotton that brands and consumers can trust. Learn more about our circular processes.

Our Supply Chain Certification
For years, we’ve developed woven fabric collections with GRS-certified recycled cotton, ensuring that our fabrics meet the highest standards for ethical sourcing and circular fashion. Now, we want to offer reassurance beyond certification—to provide forensic-level proof of origin and authenticity. We apply Haelixa’s unique DNA-based marker in our selective recycled cotton production to ensure verified origin and authenticity throughout the supply chain. Invisible, Secure, Proven.

Proof You Can Trust
New Focus recycled cotton claims are verified for compliance requirements with GRS-certifications and source identification. Consistent 3rd-party testing in the bulk fabric processes confirms tracer presence in the finished fabrics and garments.

Haelixa’s DNA-based fiber tracing technology allows us to embed unique DNA markers directly into our recycled cotton fibers. This means every thread carries an invisible fingerprint that guarantees authenticity throughout the entire supply chain. Combined with digital traceability platforms like TextileGenesis, we now offer a dual system—physical and digital—that brands can rely on.

Fashion Industry Relevance

• Supply Chain Resilience: Companies with insight into their supply chain and ingredient source have better resilience and planning.
• Compliance Made Easy: Verified traceability helps brands meet global regulations smoothly.
• Building Consumer Trust: Transparency empowers brands and strengthens loyalty.

We’re proud to be a part of the movement towards proof with fabric development benchmarking and traceability innovations.

Looking Ahead: Setting a New Benchmark
We have been committed to researching and refining our mechanical recycling processes for cotton since 2021 and our team has been developing fabrics with recycled cotton since 2005. By combining GRS-certified recycled cotton with DNA-based traceability, we set industrial standards in recycled cotton fiber, yarn, and fabric development.

• Strong fabric performance
• Uniform, clean fibers and yarns from premium feedstock
• Blending with selective virgin cotton
• Resource consumption savings data provided in ESG dashboard
• Tracking processes for DPP with documents and links

Fabric Developments and Sales
Our team works with brands to integrate traceable recycled cotton into collections. Every season our design and development team create fabric collections from a wide range of circular, natural, and premium fibers. Please, contact us to learn more about our traceable collections and partnership opportunities.