News | November 26, 2001

Wools Of New Zealand Certain To Attract Attention At Surfaces 2002

Source: Wools of New Zealand
Every year, the flock of sheep mobiles hanging over the Wools of New Zealand Brand area has grown in size. And Surfaces 2002 is no exception. The numbers have risen again as 41 mills showcase a multitude of Wools of New Zealand Brand carpets and rugs in 30,383 square feet of space.

Attendees can expect to see a lot of excitement at Wools of New Zealand booth #6418. As the matriarch of wool activity, Wools of New Zealand is introducing programs that benefit mills and retailers alike, including new marketing campaigns, interactive training tools and the latest in innovative fiber and yarn technologies.

Fashion Dynamics Competition
Certain to attract attention is Wools of New Zealand's product showcase—an area filled with more than 330 Branded samples from our mill partners. To highlight these new carpets, Wools of New Zealand is holding a Fashion Dynamics competition with incentives given to retailers that vote on their favorite overall product and color line. Winning mill partners will be presented with an award on the final day of Surfaces.

Extranet for Mill and Retailer Partners
Another featured introduction is a sophisticated Extranet for Wools of New Zealand mill and retailer partners. Mill Partner Extranet
The password-protected Mill Partner Extranet will be a key communications tool as Wools of New Zealand moves to integrate brand marketing with technology through a joint venture with the Wool Research Organization of New Zealand (WRONZ). In addition to newsletters and press releases, the Extranet will keep mill partners abreast of new technologies, programs and services. It will also serve as a key information tool, allowing mill partners to research almost any wool topic imaginable through a word-search database.

Retailer Partner Extranet
In addition to in-store training, Wools of New Zealand will offer its retailer partners Web-based training through a password-protected Retailer Partner Extranet. Here, retail salespeople will be able to receive wool fiber and high-end sales training with certification upon completion of the on-line course. Mill representatives and agents will also have password-protected access to the Extranet for networking, information and training.

Surfaces Booth #6418

Wools of New Zealand, 700 Galleria Pky., Ste. 300, Atlanta, GA 30339. Tel: 770-952-1192; Fax: 770-952-1279.